BA (Hons) Fashion Contour
Specialising in luxury lingerie, nightwear and other intimate apparel. Eva Lai launched eLai after graduated from London College of Fashion in BA Fashion Contour with first class honour in July 2012. " Touch is just as important as the aesthetic. Materials that I use are to invoke the senses. They are aimed to make wearers not just look great, but also to empower and invite confidence.""Attention to details is key, every stitch and trim counts. I design to flatter the female body, not to challenge it, hence the cut of the garments is extremely important. I love combining old & new, by bringing traditional elements into modern designs." Eva hopes to bring out the kind of seductiveness, which retains sophistication. It is classically elegant with a bit of kink and a scintilla of naughtiness! Previous Employment: Founder @eLai london lingerie Design Assistant @Agent Provocateur Assistant to Senior Designer @Kanye West Designer @Sambalina Bridal Lingerie Seamstress @Katy Eary Studio Assistant @Melanie Potro Bridal Couture "eLai" - creates fashion-led luxury lingerie that is worn to be seen. It is statement underwear + provocative outerwear. http://www.elai.co.uk WGSN Global Fashion Award 2013 - Lycra Future Designers Shorlist PRESS: http://www.notjustalabel.com/elai http://www.vogue.co.uk/fashion/autumn-winter-2012/ready-to-wear/london-college-of-fashion-ba/page/13# http://www.lingerieinsight.com/pics-3334-sneak-peek-elai-aw13/ http://issuu.com/synmagazine/docs/residue http://lostinlingerie.com/something-else-elai/ http://www.lingerie-stylist.com/2013/07/12/elai-london-debut-collection/ http://www.nineteen13.com/elai/ http://www.lingerieinsight.com/pics-3746-sneak-peek-elai-ss14/ http://www.lingerie-stylist.com/2013/04/09/tvp-elai/ http://thelingerielesbian.com/2013/06/10/previewing-elai-back-in-time-collection-ss2014/ http://underlinesmagazine.com/2013/03/13/new-lingerie-brand-elai-to-be-sold-at-then-and-now/ http://thelingerielesbian.com/2013/03/11/double-trouble-interview-with-eva-lai-lingerie-designer-for-elai-and-sambalina/ http://www.lingeriecollector.com/collections-ah2013/eLai/ http://www.rarelywearslipstick.com/2013/02/debut-aw13-collection-from-elai http://www.thecreativebook.com/evalai http://www.rarelywearslipstick.com/2013/01/playful-promises-winner-eva-lai/ http://www.tatler.com/bystander/events/2012/june/london-college-of-fashion-graduate-show?id=7516&image=1#/7516/image/1 http://www.lingerieinsight.com/pics-3088-in-pics-playful-promises-competition-winners/1 http://www.lingerie-buyer.co.uk/Members/article.aspx?id=6810 http://www.revsmag.com/magazine/eeva-rinne-for-revs/ http://fashion-bust.com/2013/04/01/worn-to-be-seen-lingerie-from-new-label-elai/ http://www.1883magazine.com/photoshoots/wake-up http://www.fashion.arts.ac.uk/2012/live/ http://www.lingerieblog.co.uk/lingerie/debut-elai-aw13/ http://magazine.ethicsgirls.co.uk/speedo-supports-fashion-students-upcycling-projects http://www.howdesign.com/forum/viewtopic.php?f=22&t=6543