FdA Fashion Design And Marketing
Before ending up in garment design for high end market and luxury sport segment in particular, I did it the other way round â had a marketing and advertising degree, made a name in event management and brand-building, artist collaborations and PR. Keeping a critical eye on trends and capitalising on them was part of the job. True passion never goes away though; to me, fashion is the way I present myself, the way I see the world, it's vocation and work and play. Thankfully tables have turned. Today I can immerse in every chunk of fashion from fiddling with fabrics, colours, constructing garments and image, to predicting tends to brand-building to promotional concept. Fashion is the part of my personality I had a privilege to finally put together. My final collection is mixture between high end design and sportswear. I wanted to provide women comfortable clothes yet glamour. The design aims to be cutting edge, funny and provocative which reflect into the name of the collection: "Bankrupt" and the used fabrics. I picked up on the functional aspects of LYCRA and pushed these further to incorporate waterproof pockets for phones and MP3 players that take the garments beyond just fashion, giving them depth that I feel sportswear can lack. . The overall look is softened by the organza, which creates sheen and relaxed feel that any woman can feel confidently attractive wearing. Photos: Nikolay Naydenov Model: Aureliia Ivinskvte Design&Styling: Irina Lazova