Aditi Sane

BA (Hons) Fashion Design Technology: Womenswear

‘VASANT UTSAV. Celebration of spring’ a/w 2013 "A celebration is a public performance that marks an important event in the life of a person or a group", (Smithsonian Institution, 1982:p.61). It is an event where something peculiar or particular can be remembered and practiced every year. According to Turner (1981), during celebrations people think and feel more deeply than in everyday life. They express the meanings and values of their societies in special, often vivid ways. Among these is the creation of beautiful or striking objects, which exist only because humankind celebrates its own existence. My collection is a representation of these rituals and habits, in particular the fashions and colours worn and how these affect the clothes and garments worn from day to day. I come from and Indian family where much importance was given to festivals and their celebrations. The one season as well as festival which fascinated me was spring with all textured and coloured outfits worn during the celebrations. To further comprehend the scope of the concept and to continue the visualization into textures, designs, silhouettes and shapes I took this fascination and decided that I would expand it to cover the celebration of spring and see what different outfits were worn by different countries during their spring festivals that included: Spring Break, Holi, Easter, Gangaur, Gangasar mela, Pongal, Pujillay, Nowruz and Pagan. ‘VASANT UTSAV- SPRING CELEBRATION’ WHIICH IS INSPIRED AND DEVELOPED THROUGH INTENSIVE RESEARCH OF STREET WEAR, FOLK WEAR AND PRODUCTS, CUSTOMS CARRIED ON DURING THIS CELEBRATION. IMPORTANCE IS PLACED ON HIGH QUALITY FABRICS. METHODS SUCH AS FELTING AND SPECIALISED MACHINE KNITTING, GLASS BEADING HAVE BEEN INCORPORATED IN GARMENT MAKING. 'ADITI GANESH SANE' IS A READY TO WEAR WOMENSWEAR CLOTHING BRAND,THE AESTHETIC AND FEEL OF THE BRAND HAS A BALANCE BETWEEN ORGANIC AND MODERN ELEMENTS, INFLUENCES FOR SIHOUTTES ARE DRAWN FROM JUXTAPOSING ETHNIC AND WESTERN CLOTHING. Womenswear Designer , Designer Pattern Cutter and Textile Designer Education: 2012 - 2013: College: London College of fashion Course: BA(Hons) Womenswear 2010 - 2012: College: London College of Fashion Course: Fda Fdt Designer Pattern Cutter 2006 - 2009: College: S.N.D.T University Course Completed: B.Hsc in Textile and Clothing (Apparel designing) Work Experience: •Interned at ‘Felicity Brown’, for 2 months (cut, stitched, dyed and hand finished garments for spring/summer 2012 ‘London Fashion week’).London 2012 •Designed Uniforms of Personnel of Lounge/Pub ‘ORO’, Mumbai, India as a ‘Free lancer’ 2010. •Worked as a Co-Fashion Designer for 2 months at a Designing Firm ‘Nikasha’, Mumbai, India 2009. •Worked as a Fashion Designer/ Merchandiser for 4 months at ‘Amber and Shirrin’, Mumbai, India 2009. •Completed Internship as a Fashion Designer/ Merchandiser in esteemed firm for 40 days ‘Amber and Shirrin’, Mumbai, India 2009. Press and Achievements: Shortlisted by 'Fashion strikes' for stage 1 to showcase my collection at Royal justice court,London 2013. http://www.davideranieri.com/en/fashionphotostyling-interview-designer-aditi-ganesh-sane-london/ (Interviewed by italian stylist Grazia lelo withPhotographer David Ranieri for website publication , London 2013) Finalist for Nina de York Illustration award 2013 Featuring on Italian magazine ‘MIRABILIA’ , Issue no.1 2013 Skills: Pattern cutting Fashion Illustration Merchandising Textile Craft Traditional Embroideries of India Hand finishing and embroidery Fabric tie and dye IT : Adobe Photoshop Adobe Illustrator Adobe In design Corel Draw Microsoft Powerpoint Microsoft Word Windows Movie maker Contact: sane_aditi@yahoo.co.in Phone: 07875491499