Mashaal Arshad Khan

BA (Hons) Fashion Design Technology: Surface Textiles

"My Heart, My Fellow Traveller" Spring.Summer.2014 | Story telling, through colour and craft | Having been in the media quite regularly, for all the wrong reasons, Pakistan seems to have built a notorious reputation. The international media highlights suicide attacks on military and civilian population, the backbreaking inflation, growing unemployment rate and the country’s fiscal debt. There is hardly any media coverage about the positive aspects of the country.. The verse by a notable Pakistani poet, Faiz Ahmed Faiz “My Heart, My Fellow Traveller” symbolizes all those things a heart contains within it, encompassing them as we go. The place you call home and the places you have been are impossible to let go of, and it is that experience the concept has been concieved from. Having moved to the UK from Pakistan eight years ago, the aspects of Mashaal’s homeland that were once mundane and ‘everyday’ now seem extraordinary. Through the collection there is an attempt to take the viewer on a journey through Pakistan’s visual culture, looking at the array of features that go unnoticed. Mashaal’s love for everything Pakistani, has provided the chance to open up the richly layered culture of Pakistan to a global audience. The collection aims to act as a narrative between Pakistan and the world, bridging the gap between perception and reality. Pakistani visual culture has been researched in depth focusing on mass culture comprising of communication through image and typography, advertising and in particular the phenomenon of Pakistani truck art. Drawings with the wrong hand to maintain the naivety of the subjects were screen printed, further combined with digital print, flock and hand embroidered french knots to create innovative and modern pieces. | Collaboration | This project is in collaboration with Surface Textiles: Print student Nayna Sisodiya. Nayna's concept revolves around celebrating women of the third world country and their roles in society that go unnoticed. The idea of highlighting hidden beauty is one being explored by both designers, however, with two different approaches. Mashaal's concept focuses on features of Pakistani visual culture and aims to celebrate them whereas Nayna has emphasised the status of women in less developed countries. The goal is the same: To highlight what has been forgotten and gets overlooked. | Education | London College of Fashion Fashion Design Technology: Surface Textiles ( Sep 2010-present)

 Central St Martins College of Art & Design Foundation Diploma in Art and Design (Sep 2009- June 2010)
 | Industry Experience | Erdem (Jan 2012- March 2012) Production Intern Osman Yousefzada (July 2010- Oct 2010) Studio Manager/ Intern | Extra curricular | Selected to showcase dress in Alternative Fashion Week 2009 | Skills | In-Design Photoshop Illustrator Technical drawings Basic knowledge of pattern cutting Hand rendered illustrations Screen Printing- Acid, Discharge, Devore, Flock, Foil, Multi screening Heat press printing Sublimation printing Digital Printing Dyeing Specialized machinery: Irish,Tanaka, Cornely, Moss Laser cut Domestic Knitting machine Research Fabric sourcing | Credits | Lookbook- All textiles, outfits, accessories by Mashaal Arshad Khan & Nayna Sisodiya Photography: Camilla Felgate www.camillafelgate.com Model: Katarina Nemcova @ Profile Make-up and Hair: Mashaal Arshad Khan Special Assistance by Lovette Allabison Fashion Film- All textiles, outfits, accessories by Mashaal Arshad Khan & Nayna Sisodiya Filmed by LoveMemento Assisted by Jemini Pattni Model: Poonam Agate Editor: Stefan Hornig Music edited by Rav Makeup: Mashaal Arshad Khan Hair: Nayna Sisodiya