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Maj Modalal

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'La Bellezza' Collection

BA (Hons) Cordwainers Accessories: Product Design & Development

‘La Bellezza’ SS 2013 Collection is inspired by the glamour of Portofino with its scenic views of coloured houses: the turquoise sea and rocking fishing boats lying in the harbour appear as if time has stood still. Celebrating the Italian classic style and their effortless elegance exemplified by the style in which women on the Isle of Capri wore silk scarves so effortlessly in the 1950s. The collection combines the inspiration from 1950’s by looking at vintage bag constructions, reinventing them with a modern twist. Incorporating vintage scarves and using exotic skins, such as python and lizard throughout the whole collection. Pushing the design further with jewel-like studs as fittings, covered in brightly coloured exotic skins. My approach to accessories design starts with a love for classic and vintage bag design, taking elements to create a more modern design representing the perfect balance in craftsmanship, innovative and attention to detail, to create a high quality product.


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