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Cherelle Brown

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The Weekend & The Tote

BA (Hons) Cordwainers Accessories: Product Design & Development

The concept focused on the Praesepe star cluster which is one of the closest star clusters to earth and only locates 161 stars. Each product made for the A/W 2013 collection displays a trail line of stars picked from the Praesepe star cluster; each trail selected highlighted a unique path. These were subtly portrayed via the stitching detail exhibited throughout the front body of each item in the range. The range was also designed to communicate a high level of functionality. The 2 main bags of the collection (The Weekend and The Tote) combine 3 products into 1. This idea was influenced by the space shuttles which are sent into our solar system and the way in which they start off as 1 product and are eventually separated into 3. The Weekend bag locates a removable A3 Laptop case and a fold up canvas shopper which can also be used as a clutch. The Tote contains a removable A4 ipad case and card holder. The Brand name ‘Qing’ was inspired by the planet Jupiter, (The King of all planets) The Romans applied this name to the planet as it is the largest planet in our solar system. As the brand would like to be seen as asexual, the name has combined both Female and Masculine nouns- King and Queen to create the trade name Qing. Qing sees past defining or categorizing individuals in order to create a divided society. Qing offers a lifestyle which has no segregation, divisions or outcasts. Qing is sexless and surpasses the classification of male or female. We are one. Cherelle is a Confident and intriguing designer. Always creating and producing captivating ideas. Cherelle executes her ideas to their very best potential. cherelle_b@hotmail.co.uk www.iamqing.com


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