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Dongwook (Joe) Cho

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Joe Cho A/W 13 collection

BA (Hons) Fashion Design Technology: Menswear

I pursue the off-the-rack clothes than splashy avant-garde garments and put stress on the practicality of clothes. My design philosophy is to make modern, chic and futuristic garments. My concept is starting from the theory of a parallel universe. I was always longing to see another version of me in another world. In 2013, an earth in another universe, the western era still exists. Over a long historical period from the “Wild West” era to the present day, the division between the native Indians and Americans has disappeared. Just like individual cultures may harmonize and mix in history, their attire appeared to have mixed without distinction in this different universe. For instance, a person who has cowboy clothes on him might be wearing Indian pants and a person with Indian clothes on him might be wearing cowboy chaps. In this universe, many people are afraid of going out because of gang named ‘PROPER’. I am a sheriff with the purpose of catching a notorious gang of 6. I search out to block them with photographs of the wanted. In order to show these 6 gangsters, that is 6 lineups, I expressed it by including the Indian details on the basis of the silhouette of 1870’s in Western movies. I think that the clothes must give the feeling of the old west and at the same time, masculinity must be magnified in them minimally and futuristically. Contacts passionatejoe@gmail.com Facebook: http://www.facebook.com/properaspect


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