Yi Tian Sun

MA Design Management for the Fashion Industries

This collection’s idea came from “Amelie from montmatre”, a French movie, which is telling the story of a girl – Amelie’s Life. It was directed by director Jean - Pierre Jeunet on 1997. This movie is very fresh on its color and concept, also it is very subconscious and naïve. It is one of my favorite movies, because it created a warm and beautiful world. There is a scene in the film, which Amelie has found a little box in the bathroom. It is a small collection of a boy who used to live in her apartment. It reminds everyone back to their own childhood. For my own childhood, I used to collect small object together into box or bottles, even a small pin. Most of time, the purpose of people who collecting things is because they want to save or build something, it may be their emotions or memories of their life. The procedure of making cloth, is quite familiar with the way of collecing things. De signers adding different elements and details into their collecting to make the basic block has more variery and possibility. Both of them is putting things together to build something. This also inspired me to develop the concept as collecting memories. This collection is more about collecting and saving things or memories when we were in children’s time. It is more about being playful and naïve. Furthermore, this is the time for playing and insouciance and also this is the time we want to keep in our memories all the time. This collection is aims of sixteen-plus girl who has phsycalliy beeing a women, but mantal being whinsical and creative. It will rebuild this naïve atmosphere to those “wendy girls” and remind their memories of childhood in 2011 Autumn/Winter. It is trying to find a new balance point of cute and sexy, formal and informal, minimalist and infinity, feminine and feminist. Yi Tian Sun E-mail: y_sun1@hotmail.com Tell: +44 (0) 7515 440 164