Isabell Yalda Hellysaz

BA (Hons) Fashion Design Technology: Womenswear

For Showroom and GARMENT REQUEST please contact: Squidsthlm Daniela Sylvan Tellander squidsthlm@squidsthlm.se or info@hellysaz.com •Statement A London College of Fashion Womenswear Design graduate, currently pursuing a successful career in Fashion Design. Specific interest in pattern cutting, sewing and tailored clothing. Highly motivated individual with an eye for detail and expertise in crochet, knitwear, print and surface embellishments as well as good skills in CAD programs such as Illustrator, InDesign and Photoshop. An energetic individual with professional team leadership skills looking for challenging, creative graduate design opportunity from July 2012 •Antidote As a future fashion designer, global issues are very important to me and this is reflected in my work. Fashion has always played an important role in war and is constantly used in propaganda and advertisements. In today’s society we are under a constant and intense media bombardment about what is “accepted” and capitalism has turned fashion into a tool for mass production and fast consumption. Slowing down the process, I want to explore a more human alternative and concentrate on the essence of fashion which, for me, is fabrics, craft, and details. This minimal Autumn/Winter collection explores mobility within comfortable tailored clothes. I was inspired by a range of German Second World War uniforms that inspired the design and where the female becomes in a constant touch with masculine shapes. I also was inspired by Space Age images which led me to experiment and develop my own futuristic feel to the mood and fabrics where I experimented with using special machinery such as Tanaka. www.hellysaz.com www.facebook.com/hellysaz •Education 2009- Present BA Fashion Design & Technology Womens Wear The London College of Fashion, London Projects • Final Major Collection • Final Major Proposal • Craft and Technology exploring personal identity • Fashion and Sustainability • Tailoring Team Work • Denim and Jersey • The White Shirt 2007-2008 Diploma in Fashion Folio Central Saint Martin College of Art and Design, London 2006-2007 Diploma in Foundation Art and Design Cumbria Institute of the Arts, Carlisle, UK 2004-2006 HND Graphic Design Cumbria Institute of the Arts, Carlisle, UK • Design Experience 2011 May - September Tiger of Sweden Stockholm Design Assistance www.tigerofsweden.se 2010 June - October Charles Anastase London PA Assistance 2010 February - April Rui Leornades London Assistance http://www.ruileonardes.com/ • Employment 2008-2009 August - September The Home of Alfred Dunhill London Fashion Consultant 2008 June -September Massimo Dutti Knightsbridge Head Cashier/Supervisor •Achievements Awarded Sponsorship with zip supplier Albert Zip http://www.albertzips.com.tr/ British Fashion Council short list graduate Paper Print Editorial shoot Portfolio review http://www.britishfashioncouncil.com/ Shortlisted Nina De York Fashion Illustration Award 2012 LCF 2012 Press Runway Show Candidate Cutler and Gross Student Finalist in Cutler and Gross Launching Project 0734 cutlerandgross.com Not Just A Label - BLACK SHEEP Becoming a Black Sheep in Not Just A Label, announced as one of the most promising and visionary designers of the moment •Skills Adobe Creative: Illustrator, Photoshop, Indesign 2D to 3D realisation Indebt Researching & Referencing Drawing & Technical Drawings (hand rendered) Illustrations (Multi-Media) Illustrations (Photoshop) Collaging Technical drawings (CAD) Silk Screen Printing Digital Printing Knitting (Hand) Crotchet Weaving Embroidery Pattern Cutting (Flat & Stand Methods) Drafting patterns Toiling Tailoring Manufacture domestic and industry machinery Manufacture, specialising in Jersey Specialised Machinery: Tanaka Graphic Design Trend Predictions Styling Texture specialisation Hairdressing Makeup Image retouching Art Direction Language; Fluent Swedish, Fluent English, Fluent Farsi, Basics French, Basics Spanish Transformation of Visual Ideas Time Management •Press http://www.fashion156.com/daily-blog/designer-isabell-yalda-hellysaz-ba-collection/ http://popbee.com/tag/isabell-yalda-hellysaz/ http://thefashionmedley.com/2012/08/08/isabell-yalda-hellysaz-fw-2012/ http://news.china-ef.com/20120810/334583.html http://thebestfashionblog.com/womens-fashion/womens-futuristic-wear-in-autumn-winter-2012-2013-by-isabell-yalda-hellysaz#more-84401 http://style.paperonfire.co/2012/08/fashion-style-isabell-yalda-hellysaz.html http://www.youtube.com/watch?v=gf8H0uAtBZ4 http://www.notjustalabel.com/designers/blacksheep http://www.notjustalabel.com/isabellyaldahellysaz http://dramaticmode.blogspot.se/2012/07/isabell-yalda-hellysaz-fall-winter-2012.html http://issuu.com/london_college_of_fashion/docs/drawing http://www.itsrudetostare.com/look-into-my-eyes-cutler-and-gross-announce-the-finalists-of-project-0734/ http://wear-yourself.blogspot.se/ http://qqueenie.wordpress.com/2012/07/30/interviews-with-lcf-graduates-isabell-yalda-hellysaz/ http://www.cutlerandgross.com/blog/introducing-the-cutler-and-gross-project-0734-student-finalists/ http://hackneycitizen.co.uk/2012/07/11/london-college-of-fashion-degree-show-review/ http://teacupsandcouture.com/?p=11692 http://www.fashion.arts.ac.uk/2012/live/ https://www.facebook.com/photo.php?pid=1728484&l=7ac38c44cb&id=196143873744453 http://morefashiondrawing.com/hackney-house-antics/ http://www.flickr.com/photos/53179772@N06/7490199748/in/set-72157630392903174 http://pinterest.com/pin/128493395589051175/ http://aymeswilson.blogspot.co.uk/2012/06/next-generation-graduates-to-watch-part.html http://www.tumblr.com/tagged/faa http://twitter.com/StylePsychology/statuses/218438044796203008 http://www.meetingwithmatt.com/post/26418842716/london-college-of-fashion-ba-and-fda-show http://estylermagazine.com/interviews/30 http://jaci-mag.blogspot.co.uk/2012/07/untitled-ss-2013-mens-collection-acne.html http://www.hillandaubrey.com/#!archive/vstc1=16 http://amelia-f.tumblr.com/post/26596212036/isabell-yalda-hellysaz http://pinterest.com/cutlerandgross/activity/ http://m.pinterest.com/2020mag/the-art-of-eyewear/ http://stylebubble.typepad.com/ http://www.facebook.com/photo.php?fbid=478257052199799&set=a.216238095068364.69694.196143873744453&type=1&theater http://notjustalabel.tumblr.com/ http://www.theupcoming.co.uk/2012/07/02/london-college-of-fashion-ba-and-fda-show/ http://thirstforvision.com/ http://adorngirl.com/london-college-of-fashion-ba-graduate-catwalk-2012/ http://www.catwalking.com/GRADUATES/GRAD_12/BA_Shows/shows/LCF/shows/02-Isabell%20Yalda%20Hellysaz/index.html http://www.theglassmagazine.com/forum/blog_post.asp?tid=4365 http://www.tatler.com/bystander/events/2012/june/london-college-of-fashion-graduate-show?id=7516&image=1#/7516/image/21 http://www.vogue.co.uk/fashion/autumn-winter-2012/ready-to-wear/london-college-of-fashion-ba/page/2 http://www.fashion156.com/collections/london-college-of-fashion-ba-graduate-show-2012/ http://issuu.com/codemagazine/docs/codemagazine http://blogs.fashion.arts.ac.uk/snapshot/2012/04/27/street-cast-models-editorial-shoot/isabell-yalda-hellysaz-mode/ http://one-minute-sculpture.blogspot.se/2012/05/isabell-yalda-hellysaz-iz-dana-u.html http://issuu.com/sara-varela/docs/plumes •Personal Credits Rob Phillips Creative Director at the London College of Fashion Anthony Campbell Supporting Design Mentor at the London College of Fashion Marilyn Rainey Supporting Pattern Cutting Mentor at the London College of Fashion Liliana Sanguino & James Pegg Supporting Mentors at the London College of Fashion J.Albert Sponsorship provider at Albert zips Hill and Aubrey Photography http://www.hillandaubrey.com komplätt Digital www.komplatt.se Arash Hellysaz Visors base mockup Zahra Lapour & Peter Hanspers Financial collection sponsorship Christer & Charlotte Marmbrandt Financial collection sponsorship Bahman Hellysaz & Azzadeh Zojaji Financial collection sponsorship Mao Tsen C Intern Brandon Huang Intern Fredrik Marmbrandt PA