BA (Hons) Fashion Design Technology: Womenswear
Statement | A London College of Fashion Womenswear Design graduate with a playful, humorous aesthetic, and a colourful outlook. Specific interest in contrasting unusual fabrics, textures and colour combinations, always creating juxtapositions and constantly challenging the eye. Work Experience | Nova Dando - Art Director/Costume Designer/Stylist Part Time Assistant | July 2013 - present | Mary Katrantzou Studio Intern/ Show Dresser | August 2012 - September 2012 | Press & Publications | Anushka - Never Can Decide (Official Video) http://www.dazeddigital.com/music/article/18314/1/anushka-never-can-decide?fb_action_ids=10153661676650313&fb_action_types=og.likes&fb_source=other_multiline&action_object_map=%5B1411272045781030%5D&action_type_map=%5B%22og.likes%22%5D&action_ref_map=%5B%5D Urban Coco International Magazine Cover http://www.urban-coco.com/ Issue 5 | Pigeons & Peacocks The Shoreditch Fashion Show 2013 http://www.nssmag.com/fashion/4495/felicity-grandsen-first-collection http://www.artlyst.com/articles/some-of-the-highlights-of-the-university-of-the-arts-degree-shows-2013 http://www.theguardian.com/university-arts-london-partner-zone/gallery/2#/?picture=409464488&index=14 https://twitter.com/epinettefiles/status/426680166690324480 Education | London College of Fashion BA (Hons) Fashion Design Technology: Womenswear | September 2012 to June 2013 | London College of Fashion FDA Fashion Design Technology: Designer Pattern Cutter | September 2010 - June 2012 | London College of Fashion Fashion Portfolio | September 2009 - June 2010 | Skills | Womenswear Design Reasearch // Referencing Flat Pattern Cutting Adobe Illustrator Adobe Photoshop Adobe InDesign Drawing and Technical Drawing [Hand and using Illustrator] Illustration [Hand Rendered] [Specialising in chalk and water colour] Manufacture [Domestic and Industry machinery] Styling Team Work // Independent work Art Direction Colour proportion // development Print Design. Creating Treatments for fashion film Organisation Website | http://www.felicitygransden.com/ LCF First Move | http://my.lcffirstmove.co.uk/graduates/7175 Twitter | https://twitter.com/FlissFlissFliss LinkedIn | http://uk.linkedin.com/pub/felicity-gransden/6a/a83/445 | Never too old to play dress up | The initial inspiration for this collection came from memories of my grandmother and her eclectic style, love of colour, print, hand made texture and all things maximal. Her individual style inspired an exploration deeper into the idea of personal identity and how clothes are used everyday to express feeling, personality and individuality. Particularly looking at this in terms of age and how age affects style and the ability to express oneself visually. This strong attraction to powerful individuality began an investigation into age and it's effect on style, identity and image. Looking closely at age gave a new insight into fashion and style and how this changes as we grow older, and the effect that society has on the ability to express identity through clothing the older we get. Researching into the effect that cheap mass production and fast fashion is having on our expression of individuality through clothing and the old idea of buying something to treasure instead of disposing of it when fashion moves on. This research unearthed some inspiring characters for whom despite their age everyday is an opportunity to play dress up. To be expressive visually and push boundaries that come with age and stereotype. To have the confidence and audacity to be completely themselves and only themselves, why be anything else? In particular 90 year old Ilona Royce Smithkin, whoâs love and passion of expressing herself using colour inspired the idea of relishing colour and creating a powerfully colourful collection. A strong theme explored in this collection was the sense of idiosyncratic individuality, it was important to explore elements in a personal way and because of this the collection includes hand dyeing, with hand mixed dyes, hand spun wool and hand knitting, constantly referring back to an expression of individual style. The hand dyed and knitted garments are intergrated throughout the collection the soft, bubbly, fluffy uneven texture of the hand spun wool is juxtaposed with the slick shiny surface of metallic Lame`. Exploration of dyeing already coloured silk prints and creating these prints in new colourways creating a sense of personality. Credits | | Tea Party Photoshoot Credits | Make up - Virginia Bertolani Model - Kate Stephens Hair - Kim Wade Styling - Gianfranco Colla |Tablets of the Memory Fashion Film | Director / Designer : Felicity Gransden D.O.P. / Editor / Camera : Christopher Slater Model 1 : Kate Stephens Model 2 : Hannah Gilbert | Ladies of the Counterfeit credits | Director of photography - Colin Greenall Hair and Make up - Emily Franks and Hollie Lewis Models - Lo @ Union & Lexi @ Union